Read the latest news and research findings from Ipsos MORI. Access media resources and information for journalists and programme makers.
Too much of a good thing
24 November 2011
Tara Beard-Knowland writing in Campaign Magazine analyses how the frequency of John Lewis Christmas ad appearing on our TV screens could lead to too much of a good thing.
Ipsos MediaCT Moves Mobile into the Mainstream
8 November 2011
Ipsos MediaCT is bringing mobile into mainstream market research with the launch of Mobi-Vision, a research tool to enable clients to capture insights in real time via smartphones.
Blinking red light and cute little buzz, where has my BlackBerry friend gone?
13 October 2011
Louise Brice of Ipsos ASI tells MediaWeek that according to our latest TechTracker, nearly 1 in 4 adults have had to go cold turkey during the BlackBerry outage.
The issues facing media research
10 October 2011
John Carroll, Ipsos MediaCT Senior Director and Chair of the Media Research Group (MRG) on the issues facing media research and why the research industry needs to experiment to achieve change.
Social networks: size isn’t everything
7 October 2011
Ipsos MediaCT’s latest Social Heat index reveals that engagement across social media platforms is not related to audience size and Twitter means more for businesses than Facebook.
Why newspapers and magazines should survive the digital age
1 September 2011
In our latest MediaCT Light Bites blog, John Carroll asks, in an industry where we are led to believe that print is dying and tablets are the saviour, why has print stood the test of time?
How the Business Elite use digital
30 August 2011
With almost a third of top executives using tablets such as iPads, the business elite remains ahead of the curve in their adoption of technology and media consumption habits.
The Answer is 7,353, what is the Question?
26 August 2011
Ipsos MediaCT Light Bites Blog: Dawn Collis asks where the 7.5m News of the World readers will have gone when the NRS reveals its latest report in November.
Ipsos MediaCT awarded TouchPoints 4 contract by the IPA
1 July 2011
The Institute of Practitioners in Advertising (IPA) have commissioned Ipsos MediaCT to carry out the fourth wave of the successful TouchPoints initiative.
Ipsos MediaCT and Zokem launch M3
24 June 2011
Ipsos MediaCT and mobile measurement company Zokem team up to provide smartphone and tablet usage data to UK clients through M3.
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