Read the latest news and research findings from Ipsos MORI. Access media resources and information for journalists and programme makers.
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Labour lost Sun readers’ support in 2008
30 September 2009
The Sun's decision to switch its support to the Conservatives (announced today) is actually a reflection of a decision already taken by the newspaper's readers, as newly-published data from Ipsos MORI shows.
Media Research: Reasons to be cheerful
13 December 2011
In a year sandwiched between the General Election and the Olympics, what has 2011 meant for the media research industry? If the research showcased at this year’s Media Research Group (MRG) Conference is anything to go by, then it has been a year of experimentation and change.
MediaCT Light Bites: Radio listening reaches record high
5 August 2010
The new RAJAR figures released on Thursday 5th August (Q2 2010) make for interesting reading. There are more people than ever listening to the radio – a massive 46.8 million of us listen to the radio during an average week, that’s 91% of the UK population aged 15 and over.
MediaCT Light Bites: The Slow Rise of Digital Radio
5 August 2010
The latest set of RAJAR results published on 5th August 2010 (Q2 2010) shows that the current UK digital share of radio listening is 25%, meaning we are now half way towards the Government’s target of 50% set for the switchover from analogue to digital broadcasting.
Personalised online radio is hitting the Big Time
15 June 2012
John Carroll, director, Ipsos MediaCT takes a quick look in MediaWeek at what Tesco's purchase of Peter Gabriel's We7 online radio station means for personalised online radio and traditional radio.