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Are targeted TV ads smart?
14 February 2012
Can we be certain that the increased targeting of advertising is going to be attractive to consumers in the future?
Can viral make my media plan sick?
28 June 2012
There are some strategies to employ and questions to consider if you think you've got content that can go viral, writes Tara Beard-Knowland, director, Ipsos ASI in Brand Republic.
Despite everything, we still trust Auntie
31 March 2008
Trust in the BBC has widely been called into question in recent months, with scandals over a Blue Peter phone-in vote and the documentary about the Queen. Despite this, the UK public are most likely to trust the BBC out of a range of British institutions, much more than they trust the government — which is just as well, since TV and radio broadcasters are seen by far more as being influential than are the government.
From Lincoln to Abbey Road – an outdoor media trip
11 February 2013
In Media Week, John Carroll takes a look at some of 2013’s milestone events, ranging from the London Underground’s 150th anniversary to the launch of POSTAR’s new out of home research.
Going public on the private screen
16 March 2012
The rise of the smartphone has coincided with the increased popularity, and normality, of social media usage. How are the two connected?
Harry Potter is the most famous Brit
19 November 2010
Harry Potter is the most famous Briton, narrowly beating James Bond and David Cameron, according to new research published today by Ipsos MORI to coincide with the release of part one of The Deathly Hallows film.
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