HMV – A casualty of the digital age?
17 January 2013
In his latest blog for The Wall, Gavin Sugden of Ipsos MediaCT talks about how HMV became a victim of our digital lifestyle.

How is social media affecting the way our pop heroes are uncovered?
14 January 2013
Eoghan O’Neill of Ipsos MORI Digital considers some of the effects of social media on pop culture – and realises he is not on the pop pulse as much as he had thought!

Wired for Sound
24 February 2012
Biometric research shows just how effective sound can be at driving engagement with ads, writes Louise Brice, director at Ipsos ASI.

The changing face of media consumption
14 December 2011
UK consumers are increasingly moving away from purchasing physical products and instead turning to the internet, write Gavin Sugden and Tom Cross in Brand Republic.

Pirates are prime prospects for music and video
6 May 2009
The people who download and share music and video illegally are amongst the most avid buyers of legal music and video - on and off-line a new study has found.