Read the latest news and research findings from Ipsos MORI. Access media resources and information for journalists and programme makers.
My big fat Sponsorship study
13 June 2013
In her latest blog Samira Mohamed looks at how brands are leveraging sponsorship opportunities and basking in the Olympic glory, one year on.
A Snapshot of Britain
26 February 2013
An intriguing snapshot of Britain in 2012, from what invention we’re most proud of, to our favourite sip and tipple.
How does the rest of the world view Britain?
19 December 2012
Research Director, Ben Marshall discusses how the rest of world views Britain and the Ipsos MORI Reputation Centre's latest work for the British Council.
Is Britannia cool again?
12 December 2012
Deborah McCrudden, Managing Director at Ipsos ASI looks at how “being British” is depicted in our advertising for Brand Republic.
Will the Olympics cause lasting change in our political landscape?
20 August 2012
What impact has the Olympic Games had on the UK's political landscape and should we expact major crown-jewels events to have an affect? Gideon Skinner discusses this in the New Statesman.
What Wenlock & Mandeville have to say about forecasting new launch sales
17 August 2012
What a pricing change for the Olympic mascots can tell us about how innovation opportunities should be launched, writes Jon Weeks, Ipsos Marketing in Marketing.
Will Olympics Inspire a Social Generation?
1 August 2012
Gavin Sugden talks about social media and the olympic games.
Great expectations… but it’s the taking part that counts and we can all take part
1 August 2012
Claire Emes, head of Trends and Insight - and a keen hockey player - blogs in MediaWeek how we can all take part in the Olympics using social media.
5 April 2012
Tara Beard-Knowland looks at Usain Bolt's ads for Virgin and for Visa and at the potential pay-offs - and pitfalls - of celebrities in advertising.
27 January 2012
The Virgin Media advert featuring Usain Bolt ticks all the boxes for Tara Beard-Knowland in Campaign magazine.
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