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My big fat Sponsorship study 13 June 2013 In her latest blog Samira Mohamed looks at how brands are leveraging sponsorship opportunities and basking in the Olympic glory, one year on. My big fat Sponsorship study
A Snapshot of Britain 26 February 2013 An intriguing snapshot of Britain in 2012, from what invention we’re most proud of, to our favourite sip and tipple. A Snapshot of Britain
How does the rest of the world view Britain? 19 December 2012 Research Director, Ben Marshall discusses how the rest of world views Britain and the Ipsos MORI Reputation Centre's latest work for the British Council. How does the rest of the world view Britain?
Is Britannia cool again? 12 December 2012 Deborah McCrudden, Managing Director at Ipsos ASI looks at how “being British” is depicted in our advertising for Brand Republic. Is Britannia cool again?
Will the Olympics cause lasting change in our political landscape? 20 August 2012 What impact has the Olympic Games had on the UK's political landscape and should we expact major crown-jewels events to have an affect? Gideon Skinner discusses this in the New Statesman. Will the Olympics cause lasting change in our political landscape?
What Wenlock & Mandeville have to say about forecasting new launch sales 17 August 2012 What a pricing change for the Olympic mascots can tell us about how innovation opportunities should be launched, writes Jon Weeks, Ipsos Marketing in Marketing. What Wenlock & Mandeville have to say about forecasting new launch sales
Will Olympics Inspire a Social Generation? 1 August 2012 Gavin Sugden talks about social media and the olympic games. Will Olympics Inspire a Social Generation?
Great expectations… but it’s the taking part that counts and we can all take part 1 August 2012 Claire Emes, head of Trends and Insight - and a keen hockey player - blogs in MediaWeek how we can all take part in the Olympics using social media. Great expectations… but it’s the taking part that counts and we can all take part
Branding Celebrities 5 April 2012 Tara Beard-Knowland looks at Usain Bolt's ads for Virgin and for Visa and at the potential pay-offs - and pitfalls - of celebrities in advertising. Branding Celebrities
Super-slick, superfast 27 January 2012 The Virgin Media advert featuring Usain Bolt ticks all the boxes for Tara Beard-Knowland in Campaign magazine. Super-slick, superfast
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