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Sponsored by… Not the Royal Baby 24 July 2013 Tara Beard-Knowland & Antony Collyer from Ipsos ASI look at how brands are leveraging sponsorship opportunities, not only high profile sporting events, but high profile box office movies.  Sponsored by… Not the Royal Baby
Seeing the point 28 June 2013 In her latest Campaign Magazine blog, Tara Beard-Knowland writes about maximising sponsorship, looking at Specsavers' sponsorship of referees on the Lions Rugby tour of Australia. Seeing the point
My big fat Sponsorship study 13 June 2013 In her latest blog Samira Mohamed looks at how brands are leveraging sponsorship opportunities and basking in the Olympic glory, one year on. My big fat Sponsorship study
Lend me your equity 19 October 2012 Wonga has to show how its sponsorship of Newcastle United will benefit both the football club and the region, writes Jamie Robertson, director, Ipsos ASI in Brand Republic.  Lend me your equity
Get over your hangover, there’s another party coming to town 22 August 2012 In her latest blog, Louise Brice, Director at Ipsos ASI discusses the Paralympics sponsorship campaigns, as well as looking back at our favourite Olympic moments, and how brands are using them to engage consumers. Get over your hangover, there’s another party coming to town
Reasons to be cheerful 17 August 2012 In her latest blog, Tara Beard-Knowland, Director at Ipsos ASI highlights reasons to be cheerful post-Olympics. In her blog Tara highlights the increasing interest in other events, which is great for sport and great for brands and advertisers. Reasons to be cheerful
Is sponsorship turning heads? 19 July 2012 Tara Beard-Knowland of Ipsos ASI discusses in Campaign whether sponsorship is turning anyone’s head and highlights the importance of being relevant and stand out from the crowd at the same time.  Is sponsorship turning heads?
Making the most of Euro 2012 sponsorship 23 May 2012 With all the buzz around the London Olympics it's important not to forget about the opportunities around Euro 2012, writes Jamie Robertson in Brand Republic. Making the most of Euro 2012 sponsorship
London 2012: Olympic sponsors score low recognition 27 January 2012 With six months to go until the London 2012 Olympics starts, the benefits of being an Olympic sponsor have yet to be realised according to a new survey by Ipsos MORI's Reputation Centre. London 2012: Olympic sponsors score low recognition
London 2012 - ignoring the guerrilla in the room 24 January 2012 A guerilla marketing campaign could be a success at the London 2012 Olympic Games, but make sure you've read all the rules, writes Jonathan Weeks of Ipsos Marketing in Brand Republic. London 2012 - ignoring the guerrilla in the room
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