Read the latest news and research findings from Ipsos MORI. Access media resources and information for journalists and programme makers.
Lend me your equity
19 October 2012
Wonga has to show how its sponsorship of Newcastle United will benefit both the football club and the region, writes Jamie Robertson, director, Ipsos ASI in Brand Republic.
Get over your hangover, there’s another party coming to town
22 August 2012
In her latest blog, Louise Brice, Director at Ipsos ASI discusses the Paralympics sponsorship campaigns, as well as looking back at our favourite Olympic moments, and how brands are using them to engage consumers.
Reasons to be cheerful
17 August 2012
In her latest blog, Tara Beard-Knowland, Director at Ipsos ASI highlights reasons to be cheerful post-Olympics. In her blog Tara highlights the increasing interest in other events, which is great for sport and great for brands and advertisers.
Is sponsorship turning heads?
19 July 2012
Tara Beard-Knowland of Ipsos ASI discusses in Campaign whether sponsorship is turning anyone’s head and highlights the importance of being relevant and stand out from the crowd at the same time.
Making the most of Euro 2012 sponsorship
23 May 2012
With all the buzz around the London Olympics it's important not to forget about the opportunities around Euro 2012, writes Jamie Robertson in Brand Republic.
London 2012: Olympic sponsors score low recognition
27 January 2012
With six months to go until the London 2012 Olympics starts, the benefits of being an Olympic sponsor have yet to be realised according to a new survey by Ipsos MORI's Reputation Centre.
London 2012 - ignoring the guerrilla in the room
24 January 2012
A guerilla marketing campaign could be a success at the London 2012 Olympic Games, but make sure you've read all the rules, writes Jonathan Weeks of Ipsos Marketing in Brand Republic.
Mum’s gone to…McFly?!
9 December 2011
As the reality TV season starts to draw to a close what is Ipsos ASI's view on how programme sponsorship has fared? Louise Brice writes in MediaWeek.
Wimbledon campaign an ace for Evian thanks to Ipsos ASI research
7 April 2009
Evian's sponsorship of Wimbledon, evaluated using Ipsos ASI research, won the best use of research in a sponsorship campaign at the Hollis Sponsorship awards.
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