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Sponsored by… Not the Royal Baby
24 July 2013
Tara Beard-Knowland & Antony Collyer from Ipsos ASI look at how brands are leveraging sponsorship opportunities, not only high profile sporting events, but high profile box office movies.
Seeing the point
28 June 2013
In her latest Campaign Magazine blog, Tara Beard-Knowland writes about maximising sponsorship, looking at Specsavers' sponsorship of referees on the Lions Rugby tour of Australia.
My big fat Sponsorship study
13 June 2013
In her latest blog Samira Mohamed looks at how brands are leveraging sponsorship opportunities and basking in the Olympic glory, one year on.
Lend me your equity
19 October 2012
Wonga has to show how its sponsorship of Newcastle United will benefit both the football club and the region, writes Jamie Robertson, director, Ipsos ASI in Brand Republic.
Reasons to be cheerful
17 August 2012
In her latest blog, Tara Beard-Knowland, Director at Ipsos ASI highlights reasons to be cheerful post-Olympics. In her blog Tara highlights the increasing interest in other events, which is great for sport and great for brands and advertisers.
Is sponsorship turning heads?
19 July 2012
Tara Beard-Knowland of Ipsos ASI discusses in Campaign whether sponsorship is turning anyone’s head and highlights the importance of being relevant and stand out from the crowd at the same time.
Making the most of Euro 2012 sponsorship
23 May 2012
With all the buzz around the London Olympics it's important not to forget about the opportunities around Euro 2012, writes Jamie Robertson in Brand Republic.
London 2012 - ignoring the guerrilla in the room
24 January 2012
A guerilla marketing campaign could be a success at the London 2012 Olympic Games, but make sure you've read all the rules, writes Jonathan Weeks of Ipsos Marketing in Brand Republic.
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