Twitter's Seventh Birthday
21 March 2013
As Twitter reaches its seventh birthday and with half of us in GB using social networks, the Ipsos MORI Tech Tracker looks at whether the social network has grown big enough to attain a long life-span.

Twitter upping its game as Super Bowl advertising frenzy strikes again
1 February 2013
Eogahn O'Neill looks at the upcoming Super Bowl and the role Twitter will play as second screen continues to grow at a dramatic pace and the boundaries between TV and the internet are continually being broken down.

Once upon a Twitter time
19 December 2012
In her latest blog Ines Nadal from Ipsos ASI looks at Twitter's decision to give people access to their tweet archive.

Tweeting police officers: forces need to make a more relaxed attitude
16 November 2012
Eoghan O'Neill in The Wall blog argues that social media is as much of the fabric of society as face-to-face conversations so internal police social media policies need to reflect this.

Bond, brands and social: product placement and online buzz
25 October 2012
Eoghan O'Neill of Ipsos MORI takes a look at the brands featured in Skyfall generating online conversations...even before the film is released.

Will Olympics Inspire a Social Generation?
1 August 2012
Gavin Sugden talks about social media and the olympic games.

Twitter is on the move but Facebook still tops the tree
10 July 2012
New research from Ipsos MediaCT’s Tech Tracker shows that over 4 in 10 GB adults have used Facebook and YouTube in the past 3 months.

Everybody wants to be on TV?
14 June 2012
As Twitter enters the TV advertsing arena, Tara Beard-Knowland of Ipsos ASI asks in Campaign: have they chosen the right media for their target market?

Nelson's Column: Queen's Diamond Jubilee beats Royal Wedding for tweets
8 June 2012
Andrew Nelson, director, Ipsos OTX compares social media buzz around the Diamond Jubilee with the Royal Wedding using our Bandwatch data.

Being uncomfortable with social media
13 April 2012
Half of businesses feel their social media skills are either below their industry average or very poor, write Ines Nadal and Tara Beard-Knowland in Brand Republic.