The political state of the north: still much to play for
20 July 2012
Following his start-of-the-year assessment of the state of the parties for The Guardian Northerner, Gideon Skinner, Ipsos MORI Research Director, revisits the polling data as MPs head off for the holidays.

Worcester's Weblog: PBR Sinks Labour
20 December 2009
Is fear of the Cameron/Osborne team enough to energise the Labour reluctants? says Sir Robert Worcester

Worcester's Weblog: Two elections in 2010?
5 October 2009
Labour is not benefitting in the polls from rising economic confidence - but a high turnout might just save Gordon Brown from election defeat, says Sir Robert Worcester

Letter from Britain 2
8 December 2008
An analysis by Sir Robert Worcester on the results of the 2008 American Presidential Election.

We're Not Bored, Just Thinking
1 May 2005
In every one of these ten general elections I've been in this country, the media's news editors have sent out reporters to find people to quote saying that "this is the most boring election ever".

Worcester's Weblog - Grey Power
19 April 2005
MORI chairman Sir Robert Worcester analyses the latest opinion poll data.

After Not-So-Super Thursday
25 June 2004
Now the dust has settled after the so-called "Super Thursday" elections, what should we learn from them?

Elections Yet To Come
29 August 2003
At the end of last month, the Electoral Commission published "The Shape of Elections to Come", its strategic evaluation report on the experimental methods of voting used in this year's local elections. An important part of the evaluation which fed into the Commission's report was a programme of public opinion research, conducted by MORI, including both quantitative surveys and qualitative research (focus groups).

General Election 2001 - Election Commentary: Grey Votes
24 May 2001
Older voters play a crucial role in the result of any British General Election. Not only are there a good many of them, but they are more likely to vote than younger voters — becoming of increasing significance as turnouts fall. Furthermore, of course, their election agenda is in many respects distinctive, forcing those who hope for their votes to give them separate consideration.

Swing Low Sweet William
13 October 2000
Because of the "first-past-the-post" electoral system that we use in Britain, it is not sufficient for a party to win votes: it has to concentrate those votes in the right places so that it can win seats. This is one of the problems facing William Hague. At the last election, Conservative votes were distributed around the country far less efficiently than were Labour votes; if there is a uniform swing across the country to the Conservatives at the next election, the Tories will need to win far more votes than Labour to become even the largest party in a hung Parliament, let alone to win an overall majority.