Read the latest news and research findings from Ipsos MORI. Access media resources and information for journalists and programme makers.
From the brick to slick – 40 years of the mobile phone
9 April 2013
In his new blog Tom Cross talks about the last 40 years of mobile phone evolution and what the future might bring.
How much will mobile behaviour change with new superfast internet access?
6 December 2012
In her newest blog Mary Fitzpatrick talks about 4G and how it could change mobile behaviour.
The Winner Takes it All
6 June 2012
Data from Ipsos MORI's mobile passive measurement study suggests the early (angry) bird gets the worm, writes Ipsos ASI's Louise Brice in MediaWeek.
'Ad’ enough? What to consider when advertising to mobile shoppers
14 May 2012
Gavin Sugden of Ipsos MediaCT in his latest blog for The Wall says the latest Ipsos/Yahoo research shows similarities between mobile and traditional media advertising.
If everyone else is going mobile, should you?
4 May 2012
In Campaign, Tara Beard-Knowland of Ipsos ASI writes that while its is arguable whether mobile is a bandwagon to jump on, it is effective if you have a clear goal and target audience.
Twitter Goes Mobile on its Birthday
21 March 2012
The most striking thing about the use of social media in 2012 is the normality of it for many: In the modern world people want information quickly and in an easily digestible format, and this helps to explain the growth in popularity of Twitter since its inception 6 years ago.
Going public on the private screen
16 March 2012
The rise of the smartphone has coincided with the increased popularity, and normality, of social media usage. How are the two connected?
Social media and mobile – buzzwords of the year (again)
21 February 2012
The use of mobile or social media is now the norm for most of our surveys’ respondents. Is the research industry up to the challenge?
Who’s afraid of mobile payments?
20 February 2012
Why are Brits reluctant to use smartphone technology to make mobile payments? asks Suraya Randawa in The Financial Statement blog
Smartphone advertising: form, functionality and brand
10 January 2012
Louise Brice of Ipsos ASI in Campaign magazine blogs on Smartphone ads - who are the winners?
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