Why brands need a social media reality check
7 October 2011
Tara Beard-Knowland of Ipsos ASI writes for Campaign Magazine on the theories about the potentially exponential power of social media - and the reality check needed by brands and advertisers

Social networks: size isn’t everything
7 October 2011
Ipsos MediaCT’s latest Social Heat index reveals that engagement across social media platforms is not related to audience size and Twitter means more for businesses than Facebook.

The SNP's social media success
19 September 2011
The SNP dominated discussion on social media during the Scottish election campaign

Why managing your reputation is more vital than ever
19 September 2011
Reputation is a company's most important intangible commercial asset. So how do companies go about communicating what they stand for? Keith Glasspoole and Helen Lamb write in Campaign magazine

How banks can re-build trust through advertising
2 September 2011
It is essential that promises made through banks' memorable advertising campaigns are followed up with action, says Jamie Robertson of Ipsos ASI.

Social listening gets the corporate thumbs up – social engagement is a bit trickier
6 April 2011
The last year has seen a vast increase in the value placed on social media by some of Europe’s biggest brands according to new Ipsos MORI research released today.

Ipsos MORI: X-Factor Buzz Chart
22 October 2010
Ipsos MORI's X Factor Buzz Chart predicts who is popular and who is facing elimination from the competition. This week it looks like Wagner and Katie could be in trouble.