Swing Finally Looking Up For Conservatives
25 February 2005
Although the Conservatives have pulled to within two points of Labour in the most recent MORI poll, this would still suggest Labour's majority in the House of Commons would be nearly 100 seats over all other parties. The voting intentions of the 53 percent of the British electorate who say they are 'certain' they'll vote when the election comes is 39 percent for Labour, 37 percent for the Tories and just 18 percent for the Liberal Democrats, a swing of 3.7 percentage points from Labour to Conservatives since the general election.

The Catholic Vote In Britain Helped Carry Blair To Victory
23 May 2005
The support of Roman Catholic voters that gave Tony Blair the edge in Labour's narrow defeat of the Conservatives in terms of votes cast at the general election, MORI surveys conducted for The Tablet throughout the election campaign show.

There Will Be Blood On The Carpet
13 April 2005
The electorate seem to be settling into a resolve to return Labour to power but with a somewhat reduced majority, according to a face-to-face MORI poll carried out exclusively for the Evening Standard over the last few days.

Tiptoeing Close To The Edge
26 September 2004
The Labour Party at the 1997 general election was rewarded with the biggest landslide since the War. 419 Labour MPs took their seats in the House of Commons across from just 165 Tories and 46 Liberal Democrats and 29 others including 19 from Northern Ireland, an overall majority of 179. Labour won, going away, with a 44 percent share of the vote to the Conservatives' 32 percent and the Liberal Democrats' 17 percent.

Voters Rate Tory Leader's Performance As Worse Than Kinnock's
1 August 2004
Michael Howard is struggling to make his mark with the electorate. But failing, so far, to engage floating voters. The election is likely to be called next April, just nine months away, for a 5th May election day.

Worcester's Weblog
15 April 2005
MORI chairman Sir Robert Worcester analyses the latest opinion poll data.

Worcester's Weblog
14 April 2005
MORI chairman Sir Robert Worcester analyses the latest opinion poll data.

Worcester's Weblog
13 April 2005
MORI chairman Sir Robert Worcester analyses the latest opinion poll data.

Worcester's Weblog
16 April 2005
By Dr Paul Baines, Middlesex University and Julia Clark, MORI

Worcester's Weblog
18 April 2005
MORI research director Bobby Duffy, standing in for Sir Robert Worcester today, analyses the opinion polls.