Worcester’s Weblog: Polls apart? No, they are not!
7 April 2010
Sir Robert Worcester reminds the media to look at the share - not at the lead.

Worcester’s Weblog: Not Apathy
7 April 2010
Sir Robert Worcester counters received wisdom about people’s interest in politics.

TV debates will be wild card in the race to No10
29 March 2010
Sir Robert Worcester, in the Daily Mail's Monday View, writes that the first TV debate between leaders of the three main parties on April 15 could swing the Election outcome.

Worcester's Weblog - Manchester Seminar
22 March 2010
Sir Robert Worcester discusses his recent presentation at the Methods and Models for Election Forecasting; the UK General Election of 2010 at the University of Manchester.

Ipsos MORI March 2010 Issues Index
12 March 2010
Ipsos MORI's latest issues index shows concern about the economy increases, though race relations/immigration remains an important issue

Worcester's Weblog: Like him, like his party
23 February 2010
Sir Robert Worcester examines how floating voters are much more likely to vote based on image rather than issues.

Analysis: Population change, turnout & the election
16 February 2010
Dr Roger Mortimore explores how an older, more middle class Britain is giving David Cameron a chance to reach Downing Street.

The challenge of our young people
16 February 2010
Whoever wins the election, and whatever the next regime has in store for public services, one key issue will remain our young people, says Ben Page, Chief Executive, Ipsos MORI.

The Election’s Not Over Yet
30 January 2010
Sir Robert Worcester examines why it's far too early to call the result of the election and the different issues that will be key to the result.

Worcester's Weblog - Too early to call?
29 January 2010
Sir Robert Worcester calls on pundits not to jump the gun and call the election too early. In this piece he explains the numerous issues and events that could still have a dramatic effect on who the country chooses as its next government.