A nice cup of tea and a sit down
19 July 2012
What next for the nation’s favourite drink, asks Jon Weeks, Director in Ipsos Marketing in his latest blog for Marketing Magazine.

Can you stop once you pop?
06 July 2012
How much should brands help consumers manage their diets and calorie intake through their products, asks Jon Weeks of Ipsos Marketing in Marketing Magazine.

The search for white space
25 May 2012
How do we understand the world of evolving psychological needs, asks William Landell Mills of Ipsos Marketing in Brand Republic.

Store brands gain ground on national brands
17 May 2012
Heather McCarthy examines the effect of store brands' success on national brands in Brand Republic.

Products, products everywhere and never time to think
15 May 2012
Jonathan Weeks in Ipsos Marketing asks: how will your brand rise above the white noise of modern life?

Branding Celebrities
5 April 2012
Tara Beard-Knowland looks at Usain Bolt's ads for Virgin and for Visa and at the potential pay-offs - and pitfalls - of celebrities in advertising.

Mass vs. Class
7 March 2012
Tara Beard-Knowland of Ipsos ASI asks if luxury brands can tell their story to the masses without diluting their brand equity.

Mr. & Mrs A. N. Other – rediscovering Delight to create change
20 February 2012
Jonathan Weeks discusses why manufacturers must understand why consumers love their products in order to survive and thrive in difficult times

The Value of Biometrics
10 February 2012
Partnering biometrics and conventional research can increase our understanding of what makes powerful creative work, writes Keith Glasspoole of ASI in Brand Republic.

CSR in a social media driven world
27 January 2012
Jonathan Weeks in Marketing draws a distinction between how consumers are protected on social media networks and by market research agencies.