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Can viral make my media plan sick? 28 June 2012 There are some strategies to employ and questions to consider if you think you've got content that can go viral, writes Tara Beard-Knowland, director, Ipsos ASI in Brand Republic. Can viral make my media plan sick?
Personalised online radio is hitting the Big Time 15 June 2012 John Carroll, director, Ipsos MediaCT takes a quick look in MediaWeek at what Tesco's purchase of Peter Gabriel's We7 online radio station means for personalised online radio and traditional radio. Personalised online radio is hitting the Big Time
Latest Radio Audience Figures Released 17 May 2012 Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release. Latest Radio Audience Figures Released
Twitter Goes Mobile on its Birthday 21 March 2012 The most striking thing about the use of social media in 2012 is the normality of it for many: In the modern world people want information quickly and in an easily digestible format, and this helps to explain the growth in popularity of Twitter since its inception 6 years ago. Twitter Goes Mobile on its Birthday
Going public on the private screen 16 March 2012 The rise of the smartphone has coincided with the increased popularity, and normality, of social media usage. How are the two connected? Going public on the private screen
Sunday’s new Sun gets a warm reception from readers 6 March 2012 Was the launch of the Sunday edition of a title that’s been around for 43 years a good idea or not? Rupert Murdoch clearly thought so, but what about the nation as a whole? Sunday’s new Sun gets a warm reception from readers
Social media and mobile – buzzwords of the year (again) 21 February 2012 The use of mobile or social media is now the norm for most of our surveys’ respondents. Is the research industry up to the challenge? Social media and mobile – buzzwords of the year (again)
Are targeted TV ads smart? 14 February 2012 Can we be certain that the increased targeting of advertising is going to be attractive to consumers in the future? Are targeted TV ads smart?
Regulation is dead: long live the independent TV viewer? 4 February 2012 Polls suggest the public is ready to take a more active role in TV regulation to ensure it does its job as technology evolves writes Sarah Castell in the New Statesman. Regulation is dead: long live the independent TV viewer?
The world of media research in 2012 11 January 2012 The latest innovation in Media research enables us to obtain a clear picture of the true behaviour of today’s listeners, consumers, readers and others. The world of media research in 2012
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