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Can viral make my media plan sick?
28 June 2012
There are some strategies to employ and questions to consider if you think you've got content that can go viral, writes Tara Beard-Knowland, director, Ipsos ASI in Brand Republic.
Personalised online radio is hitting the Big Time
15 June 2012
John Carroll, director, Ipsos MediaCT takes a quick look in MediaWeek at what Tesco's purchase of Peter Gabriel's We7 online radio station means for personalised online radio and traditional radio.
Twitter Goes Mobile on its Birthday
21 March 2012
The most striking thing about the use of social media in 2012 is the normality of it for many: In the modern world people want information quickly and in an easily digestible format, and this helps to explain the growth in popularity of Twitter since its inception 6 years ago.
Going public on the private screen
16 March 2012
The rise of the smartphone has coincided with the increased popularity, and normality, of social media usage. How are the two connected?
Are targeted TV ads smart?
14 February 2012
Can we be certain that the increased targeting of advertising is going to be attractive to consumers in the future?
The world of media research in 2012
11 January 2012
The latest innovation in Media research enables us to obtain a clear picture of the true behaviour of today’s listeners, consumers, readers and others.