The customer comes first
10 October 2011
Chris O'Brien reports on the changing outlook of Britain's financial journalists

How banks can re-build trust through advertising
2 September 2011
It is essential that promises made through banks' memorable advertising campaigns are followed up with action, says Jamie Robertson of Ipsos ASI.

Time for finance to get ‘back to basics’?
2 August 2011
Joe Marshall writes in Money Marketing that difficult market conditions will change how banks approach Believability and Uniqueness - two key measures in predicting success of new products.

Banks need to secure trust of customers
10 June 2011
In PR Week, Milorad Ajder, Managing Director of Ipsos MORI's Reputation Centre comments on how the financial sector can rehabilitate its reputation by focusing on its customers.

Back to school for the banks
18 May 2011
Milorad Ajder of the Ipsos MORI Reputation Centre comments in GFS News on why UK banks need to put the customer at the heart of what they do.

Trust and Financial Services
29 September 2010
At last week's Liberal Democrat Party Conference Charles Adriaenssens, head of financial services at Ipsos MORI, discussed the need for the financial services industry to re-build a position of trust with consumers.