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Media Research: Reasons to be cheerful 13 December 2011 In a year sandwiched between the General Election and the Olympics, what has 2011 meant for the media research industry? If the research showcased at this year’s Media Research Group (MRG) Conference is anything to go by, then it has been a year of experimentation and change. Media Research: Reasons to be cheerful
These (print) times, they are a-changing 25 November 2011 With the release of NRS Quarter 3 2011 data today, the Survey is reporting some changes in both the newspaper and magazine market. These (print) times, they are a-changing
Too much of a good thing 24 November 2011 Tara Beard-Knowland writing in Campaign Magazine analyses how the frequency of John Lewis Christmas ad appearing on our TV screens could lead to too much of a good thing. Too much of a good thing
Ipsos MediaCT Moves Mobile into the Mainstream 8 November 2011 Ipsos MediaCT is bringing mobile into mainstream market research with the launch of Mobi-Vision, a research tool to enable clients to capture insights in real time via smartphones. Ipsos MediaCT Moves Mobile into the Mainstream
Blinking red light and cute little buzz, where has my BlackBerry friend gone? 13 October 2011 Louise Brice of Ipsos ASI tells MediaWeek that according to our latest TechTracker, nearly 1 in 4 adults have had to go cold turkey during the BlackBerry outage. Blinking red light and cute little buzz, where has my BlackBerry friend gone?
The issues facing media research 10 October 2011 John Carroll, Ipsos MediaCT Senior Director and Chair of the Media Research Group (MRG) on the issues facing media research and why the research industry needs to experiment to achieve change. The issues facing media research
Social networks: size isn’t everything 7 October 2011 Ipsos MediaCT’s latest Social Heat index reveals that engagement across social media platforms is not related to audience size and Twitter means more for businesses than Facebook. Social networks: size isn’t everything
Why newspapers and magazines should survive the digital age 1 September 2011 In our latest MediaCT Light Bites blog, John Carroll asks, in an industry where we are led to believe that print is dying and tablets are the saviour, why has print stood the test of time? Why newspapers and magazines should survive the digital age
How the Business Elite use digital 30 August 2011 With almost a third of top executives using tablets such as iPads, the business elite remains ahead of the curve in their adoption of technology and media consumption habits. How the Business Elite use digital
The Answer is 7,353, what is the Question? 26 August 2011 Ipsos MediaCT Light Bites Blog: Dawn Collis asks where the 7.5m News of the World readers will have gone when the NRS reveals its latest report in November. The Answer is 7,353, what is the Question?
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