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Have we taken leave of our census?
10 September 2013
John Carroll, Senior Director of Ipsos MediaCT, ponders in his latest blog in Media Week on the recent announcement of a rethink of our national census.
Whatever’s (Southern) Comfortable
4 September 2013
Tara Beard-Knowland and Alpha Parish from Ipsos ASI look at Southern Comfort's latest Whatever's Comfortable ad by Wieden + Kennedy New York, and the challenge for brands who want to communicate in a more emotional way.
Please drink responsibly
23 August 2013
Tara Beard-Knowland & Liam Fox-Flynn from Ipsos ASI look at the connection between advertising and corporate social responsibility, discussing the recent Coca Cola television ad, ‘Grandpa’, which encourages a balanced diet and healthy lifestyle.