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Nike and Neymar - a match made in heaven? 5 June 2014

Liam Fox-Flynn, of Ipsos ASI guest-blogs in Campaign, looking at how Nike has successfully gate-crashed adidas' party through clever sponsorship, consistent style and emotional engagement...

Nike and Neymar - a match made in heaven?
Celebrity. Human after all 17 January 2013 Louise Brice, Research Director at Ipsos ASI writes in her latest MediaWeek blog on the pitfalls of celebrity endorsements when the celebrity fails to keep their end of the bargain. Celebrity. Human after all
Shiny, happy people 22 August 2012 In her latest blog Tara Beard-Knowland, Director at Ipsos ASI discusses how Virgin Media has injected new life into the their 'super-fast broadband' campaign, signing the London 2012 double gold medallist, Mo Farah. Shiny, happy people
Branding Celebrities 5 April 2012 Tara Beard-Knowland looks at Usain Bolt's ads for Virgin and for Visa and at the potential pay-offs - and pitfalls - of celebrities in advertising. Branding Celebrities
How banks can re-build trust through advertising 2 September 2011 It is essential that promises made through banks' memorable advertising campaigns are followed up with action, says Jamie Robertson of Ipsos ASI. How banks can re-build trust through advertising
When celebrity endorsements go wrong 24 August 2011 With 27% of consumers saying they would consider ditching a product if the celebrity endorsing it misbehaves, Matt Williams looks at the potential damage to brands by scandalous celebs. When celebrity endorsements go wrong
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