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Celebrity. Human after all
17 January 2013
Louise Brice, Research Director at Ipsos ASI writes in her latest MediaWeek blog on the pitfalls of celebrity endorsements when the celebrity fails to keep their end of the bargain.
Shiny, happy people
22 August 2012
In her latest blog Tara Beard-Knowland, Director at Ipsos ASI discusses how Virgin Media has injected new life into the their 'super-fast broadband' campaign, signing the London 2012 double gold medallist, Mo Farah.
5 April 2012
Tara Beard-Knowland looks at Usain Bolt's ads for Virgin and for Visa and at the potential pay-offs - and pitfalls - of celebrities in advertising.
How banks can re-build trust through advertising
2 September 2011
It is essential that promises made through banks' memorable advertising campaigns are followed up with action, says Jamie Robertson of Ipsos ASI.
When celebrity endorsements go wrong
24 August 2011
With 27% of consumers saying they would consider ditching a product if the celebrity endorsing it misbehaves, Matt Williams looks at the potential damage to brands by scandalous celebs.
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