A look ahead to the first votes in the US GOP primary
15 December 2011
With the first votes to be cast in the GOP primary race less than a month away, Sir Robert Worcester takes a look at the standing of all the candidates.

Barack Obama and Joe Biden have it in the bag. Oh? Not necessarily!
27 October 2008
An article by Sir Robert Worcester on the US presidential elections for The American magazine

Hillary Clinton Confounded The Pollsters In New Hampshire On Tuesday
10 January 2009
The Sun' s Political Editor commissioned Bob Worcester to write a personal "Why the polls got it wrong in New Hampshire" article for the Sun, Britain's best selling national daily newspaper, specifically in "Sunspeak".

Letter from Britain 2
8 December 2008
An analysis by Sir Robert Worcester on the results of the 2008 American Presidential Election.

Musings on Debates and Brands in the Early Morning
8 November 2012
Managing Director of the Reputation Centre, Milorad Ajder, discusses the US election, brands and the importance of being true to your beliefs.

The Role Of The Polls In The American Presidential Election
17 November 2000
Questions have been raised about the role of the polls in the American presidential election. One thing's for sure; they said it would be close, and it certainly was! Polls rained down on the American public at the rate of over four a day during the two months and a bit since Labor Day, the traditional 'home stretch' of the presidential contest. Nobody could say there wasn't enough data, but what did they tell us?

The state of play in the US 2012 election
13 February 2012
The GOP still can't decide on a candidate to face the President, but they still want your campaign money, observes Sir Robert Worcester in The American.

US 2012: Mitt Romney's final stumbling block?
12 January 2012
Tom Mludzinski writes in the New Statesman that latest polling shows a dirty fight in South Carolina may be all that's holding Mitt Romney back from Obama.

US elections; the fat lady's just got up to sing
31 October 2008
Sir Robert Worcester's analysis of the US presidential election campaign.