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Appy New Year
11 January 2013
In her latest blog Ines Nadal, Head of Trends and Futures, Ipsos ASI looks at how apps have changed the way we get fit, monitor our health and help us keep our new year’s resolutions.
'Season of mists and mellow fruitfulness'
21 September 2012
In her latest blog Louise Brice, Research Director, Ipsos ASI discusses how we have been inspired by the Olympics and Paralympics and the increasing popularity of fitness apps to help us reach our personal goals.
The Winner Takes it All
6 June 2012
Data from Ipsos MORI's mobile passive measurement study suggests the early (angry) bird gets the worm, writes Ipsos ASI's Louise Brice in MediaWeek.
The nation’s app-etite for new ways of reading
3 June 2011
Are the British hungry for new ways of consuming newspaper and magazine content? Dawn Collis, Director at Ipsos MediaCT, analyses the latest data released by the National Readership Survey (NRS).