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Seeing the point 28 June 2013 In her latest Campaign Magazine blog, Tara Beard-Knowland writes about maximising sponsorship, looking at Specsavers' sponsorship of referees on the Lions Rugby tour of Australia. Seeing the point
Sport England: Athletics now the biggest growth sport 24 January 2011 Now with four years worth of Survey data, it’s possible to pick out some emerging trends in the participation rates amongst the most popular sports. Sport England: Athletics now the biggest growth sport
Super-slick, superfast 27 January 2012 The Virgin Media advert featuring Usain Bolt ticks all the boxes for Tara Beard-Knowland in Campaign magazine. Super-slick, superfast
Sweet F.A. 17 May 2014 Professor Roger Mortimore says past results suggest that the winners of this year's F.A. Cup Final may have a bearing on who wins the 2015 General Election. Sweet F.A.
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