Super-slick, superfast
27 January 2012
The Virgin Media advert featuring Usain Bolt ticks all the boxes for Tara Beard-Knowland in Campaign magazine.

Support for devolution across Britain is growing as ‘national’ identity outweighs feelings of ‘Britishness’
10 January 2012
Mark Diffley explores "Britishness" and what this means for devolution and calls for Scottish independence

Surveys Hint That The Real Fight Is Beginning At Last
15 April 1997
The Conservatives are up all average three points, to 32 per cent, and Labour is down by four,to 49 per cent, since the first week of the campaign. There have been seven polls published since my report last week and a clear pattern is emerging, led by the MORI poll in The Times last Thursday which so galvanised the Prime Minister.

Swearing on television: Ipsos MORI poll for the Daily Mail
12 June 2010
A large majority of people (79%) think that there is more swearing on television now than 10 years ago, according to an Ipsos MORI poll for the Daily Mail.

Swing Finally Looking Up For Conservatives
25 February 2005
Although the Conservatives have pulled to within two points of Labour in the most recent MORI poll, this would still suggest Labour's majority in the House of Commons would be nearly 100 seats over all other parties. The voting intentions of the 53 percent of the British electorate who say they are 'certain' they'll vote when the election comes is 39 percent for Labour, 37 percent for the Tories and just 18 percent for the Liberal Democrats, a swing of 3.7 percentage points from Labour to Conservatives since the general election.

Swing Low Sweet William
13 October 2000
Because of the "first-past-the-post" electoral system that we use in Britain, it is not sufficient for a party to win votes: it has to concentrate those votes in the right places so that it can win seats. This is one of the problems facing William Hague. At the last election, Conservative votes were distributed around the country far less efficiently than were Labour votes; if there is a uniform swing across the country to the Conservatives at the next election, the Tories will need to win far more votes than Labour to become even the largest party in a hung Parliament, let alone to win an overall majority.

Tablets are plane sailing for publishers
17 May 2013
In his newest blog John Carroll uses the latest NRS results to explain what people might be reading while they are travelling.

Tablets outsprint e-Reader ownership
14 March 2013
This Christmas tablets outsprinted e-Reader ownership but will e-Reader catch up this summer?

Tactical voting can still occur under the Alternative Vote
27 August 2010
Dr Roger Mortimore, head of political research at Ipsos MORI, explains that the Alternative Vote system would not mean the end of tactical voting.

Take centre stage
5 October 2012
The housing crisis is a great opportunity for political parties to win over the public, says Research Director, Ben Marshall, in his latest article for Inside Housing magazine.