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27 January 2012
The Virgin Media advert featuring Usain Bolt ticks all the boxes for Tara Beard-Knowland in Campaign magazine.
Surveys Hint That The Real Fight Is Beginning At Last
15 April 1997
The Conservatives are up all average three points, to 32 per cent, and Labour is down by four,to 49 per cent, since the first week of the campaign. There have been seven polls published since my report last week and a clear pattern is emerging, led by the MORI poll in The Times last Thursday which so galvanised the Prime Minister.
Swing Finally Looking Up For Conservatives
25 February 2005
Although the Conservatives have pulled to within two points of Labour in the most recent MORI poll, this would still suggest Labour's majority in the House of Commons would be nearly 100 seats over all other parties. The voting intentions of the 53 percent of the British electorate who say they are 'certain' they'll vote when the election comes is 39 percent for Labour, 37 percent for the Tories and just 18 percent for the Liberal Democrats, a swing of 3.7 percentage points from Labour to Conservatives since the general election.
Swing Low Sweet William
13 October 2000
Because of the "first-past-the-post" electoral system that we use in Britain, it is not sufficient for a party to win votes: it has to concentrate those votes in the right places so that it can win seats. This is one of the problems facing William Hague. At the last election, Conservative votes were distributed around the country far less efficiently than were Labour votes; if there is a uniform swing across the country to the Conservatives at the next election, the Tories will need to win far more votes than Labour to become even the largest party in a hung Parliament, let alone to win an overall majority.
Take centre stage
5 October 2012
The housing crisis is a great opportunity for political parties to win over the public, says Research Director, Ben Marshall, in his latest article for Inside Housing magazine.