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Perceptive media: coming soon to a TV near you?
26 November 2012
Ines Nadal from Ipsos ASI notes the arrival of perceptive media to TV and asks what will it offer viewers, advertisers and broadcasters? It's exciting but will it scare viewers?
Everybody wants to be on TV?
14 June 2012
As Twitter enters the TV advertsing arena, Tara Beard-Knowland of Ipsos ASI asks in Campaign: have they chosen the right media for their target market?
Are targeted TV ads smart?
14 February 2012
Can we be certain that the increased targeting of advertising is going to be attractive to consumers in the future?
Mum’s gone to…McFly?!
9 December 2011
As the reality TV season starts to draw to a close what is Ipsos ASI's view on how programme sponsorship has fared? Louise Brice writes in MediaWeek.
Too much of a good thing
24 November 2011
Tara Beard-Knowland writing in Campaign Magazine analyses how the frequency of John Lewis Christmas ad appearing on our TV screens could lead to too much of a good thing.
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