Read the latest news and research findings from Ipsos MORI. Access media resources and information for journalists and programme makers.
Can Netflix’s House of Cards survive its $100 million bet?
8 February 2013
Sarah Gale asks if market research data suggests Netflix can reach its goal to become HBO faster than HBO can become Netflix?
Platforms are in fashion, but for how long?
30 November 2012
John Carroll talks about platforms being in fashion at the moment and why content remains king.
Perceptive media: coming soon to a TV near you?
26 November 2012
Ines Nadal from Ipsos ASI notes the arrival of perceptive media to TV and asks what will it offer viewers, advertisers and broadcasters? It's exciting but will it scare viewers?
Everybody wants to be on TV?
14 June 2012
As Twitter enters the TV advertsing arena, Tara Beard-Knowland of Ipsos ASI asks in Campaign: have they chosen the right media for their target market?
Are targeted TV ads smart?
14 February 2012
Can we be certain that the increased targeting of advertising is going to be attractive to consumers in the future?
Regulation is dead: long live the independent TV viewer?
4 February 2012
Polls suggest the public is ready to take a more active role in TV regulation to ensure it does its job as technology evolves writes Sarah Castell in the New Statesman.
Mum’s gone to…McFly?!
9 December 2011
As the reality TV season starts to draw to a close what is Ipsos ASI's view on how programme sponsorship has fared? Louise Brice writes in MediaWeek.
Too much of a good thing
24 November 2011
Tara Beard-Knowland writing in Campaign Magazine analyses how the frequency of John Lewis Christmas ad appearing on our TV screens could lead to too much of a good thing.
Ipsos MediaCT awarded TouchPoints 4 contract by the IPA
1 July 2011
The Institute of Practitioners in Advertising (IPA) have commissioned Ipsos MediaCT to carry out the fourth wave of the successful TouchPoints initiative.
TV debates will be wild card in the race to No10
29 March 2010
Sir Robert Worcester, in the Daily Mail's Monday View, writes that the first TV debate between leaders of the three main parties on April 15 could swing the Election outcome.
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