Read the latest news and research findings from Ipsos MORI. Access media resources and information for journalists and programme makers.
Is sponsorship turning heads?
19 July 2012
Tara Beard-Knowland of Ipsos ASI discusses in Campaign whether sponsorship is turning anyone’s head and highlights the importance of being relevant and stand out from the crowd at the same time.
Painting the town red, white – and green?
12 July 2012
Louise Brice discusses how leading brands are using outdoor advertising and painting the streets red, white & grey in a bid to cut through the noise.
'Season of mists and mellow fruitfulness'
21 September 2012
In her latest blog Louise Brice, Research Director, Ipsos ASI discusses how we have been inspired by the Olympics and Paralympics and the increasing popularity of fitness apps to help us reach our personal goals.
These are pinteresting times
12 October 2012
Ines Nadal, Research Manager at Ipsos ASI discusses Pinterest's increased popularity and how brands are leveraging this opportunity.
"Going Underground" WiFi comes to the Tube!
21 June 2012
Virgin Media brings WiFi to London Underground platforms, but what impact will it have on consumers and advertisers? Louise Brice writes in MediaWeek.
‘The Next Big Thing’ vs. ‘The Laws of Physics’ – How Samsung won me over
7 March 2013
In her debut blog for The Wall, Samira Mohamed of Ipsos ASI looks at Apple and Samsung's tech ad campaigns - which one won her over?
“So tell me what you Want, what you really, really Want”
26 July 2012
In her latest blog Louise Brice at Ipsos ASI discusses the rumour that Facebook are launching a new “Want” button.
A change is as good as a rest
19 June 2012
As Special K changes its creative approach to advertising, what more do advertisers need to do when changing tactics? Tara Beard-Knowland of Ipsos ASI writes in Campaign.
A holiday for advertisers
8 February 2012
Tara Beard-Knowland of Ipsos ASI celebrates the phenomenon of Super Bowl advertising in Campaign magazine.
A power that can be felt
1 December 2011
Understanding emotional response to advertising is a goal pursued by advertisers, agencies and research agencies alike writes Keith Glasspoole of Ipsos ASI in Campaign magazine
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