Read the latest news and research findings from Ipsos MORI. Access media resources and information for journalists and programme makers.
Products, products everywhere and never time to think
15 May 2012
Jonathan Weeks in Ipsos Marketing asks: how will your brand rise above the white noise of modern life?
A nice cup of tea and a sit down
19 July 2012
What next for the nation’s favourite drink, asks Jon Weeks, Director in Ipsos Marketing in his latest blog for Marketing Magazine.
Bond, brands and social: product placement and online buzz
25 October 2012
Eoghan O'Neill of Ipsos MORI takes a look at the brands featured in Skyfall generating online conversations...even before the film is released.
5 April 2012
Tara Beard-Knowland looks at Usain Bolt's ads for Virgin and for Visa and at the potential pay-offs - and pitfalls - of celebrities in advertising.
Can you stop once you pop?
06 July 2012
How much should brands help consumers manage their diets and calorie intake through their products, asks Jon Weeks of Ipsos Marketing in Marketing Magazine.
CSR in a social media driven world
27 January 2012
Jonathan Weeks in Marketing draws a distinction between how consumers are protected on social media networks and by market research agencies.
Customer Loyalty in 2011
25 November 2011
When it comes to customer loyalty schemes, marketers are starting from a position of strength, writes Simon Atkinson in Brand Republic.
1 February 2013
In her latest blog Ines Nadal, Head of Trends and Futures, Ipsos ASI considers the impact Facebook Graph might have on brands.
How banks can re-build trust through advertising
2 September 2011
It is essential that promises made through banks' memorable advertising campaigns are followed up with action, says Jamie Robertson of Ipsos ASI.
Influential Brands and what makes them tick
14 May 2013
Samira Mohamed of Ipsos ASI evaluates the concept of Brand Influence and the 5 key dimensions we will use to measure and determine the UK's top ten most influential brands.
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