Spinning Out Of Control
16 February 2001
The mightiest spin doctor of our time has now spun out of control. Peter Mandelson's lost the plot, and is now doing himself more damage than he is his party, his colleagues, his Prime Minister. A tragedy of our time.

Squalls Can Still Upset Labour's Smooth Passage
2 May 2005
Labour looks to be sailing in on the tide. Although this is still the most volatile election in recent political experience, many in the British electorate have yet gone nap on which party to support. A third of those who are "absolutely certain to vote" still say they might change their minds between this weekend's fieldwork and Thursday.

Surveys Hint That The Real Fight Is Beginning At Last
15 April 1997
The Conservatives are up all average three points, to 32 per cent, and Labour is down by four,to 49 per cent, since the first week of the campaign. There have been seven polls published since my report last week and a clear pattern is emerging, led by the MORI poll in The Times last Thursday which so galvanised the Prime Minister.

The Labour Party Conference: Ipsos MORI Briefing Pack
24 September 2010
With the new Labour leader being announced on Saturday, and the Labour Party conference kicking off on Sunday, Ipsos MORI has produced a briefing pack exploring the challenges facing the new leader.

The political state of the north: still much to play for
20 July 2012
Following his start-of-the-year assessment of the state of the parties for The Guardian Northerner, Gideon Skinner, Ipsos MORI Research Director, revisits the polling data as MPs head off for the holidays.

The Scottish Labour Party Conference: Ipsos MORI Briefing Pack
27 October 2010
As the Scottish Labour Party gathers in Oban for its annual conference this weekend, Ipsos MORI has produced a briefing pack which charts the party’s polling performance and examines voter attitudes to the key issues that will dominate next year’s Holyrood election campaign.

The state of the parties this summer
21 July 2012
As parliament enters its summer recess, Head of Political Research, Gideon Skinner, considers the main political parties' poll ratings and the change in momentum since the start of the year.

Tiptoeing Close To The Edge
26 September 2004
The Labour Party at the 1997 general election was rewarded with the biggest landslide since the War. 419 Labour MPs took their seats in the House of Commons across from just 165 Tories and 46 Liberal Democrats and 29 others including 19 from Northern Ireland, an overall majority of 179. Labour won, going away, with a 44 percent share of the vote to the Conservatives' 32 percent and the Liberal Democrats' 17 percent.

Tony's Army
10 May 2001
Four years ago some four million people, one elector in ten, enlisted in Tony's Army, saying that they supported the Labour Party and that they encouraged others to vote Labour without being asked. Only a quarter as many were canvassing others on behalf of John Major's Conservative Party.

Tory Own Goals
1 December 2000
This week's MORI political poll for The Times sees the government's voting intention lead over the Conservatives widening again. The Opposition have failed to make their attacks on the government stick, and both this and other recent polls offer clues why this might be the case.