TV debates will be wild card in the race to No10
29 March 2010
Sir Robert Worcester, in the Daily Mail's Monday View, writes that the first TV debate between leaders of the three main parties on April 15 could swing the Election outcome.

Voting & the Influence of Religion
23 June 2000
It is reported in the press this week that Conservative leader William Hague's latest initiative to win votes from the government is a meeting with a leader of the American religious Right, exploring the possibility of making a religion-based appeal for votes at the next election.

Voting Trends: January - August 2009
1 September 2009
Sir Robert Worcester, Founder of MORI, analyses voting trends for the year to date.

Worcester's Weblog - "Becalmed"
18 September 2009
Sir Robert Worcester notes that there has been a remarkable stability in the parties' share of the voting intention polls for over three months.

Worcester's Weblog: PBR Sinks Labour
20 December 2009
Is fear of the Cameron/Osborne team enough to energise the Labour reluctants? says Sir Robert Worcester

Worcester's Weblog: Two elections in 2010?
5 October 2009
Labour is not benefitting in the polls from rising economic confidence - but a high turnout might just save Gordon Brown from election defeat, says Sir Robert Worcester