Read the latest news and research findings from Ipsos MORI. Access media resources and information for journalists and programme makers.
'Ad’ enough? What to consider when advertising to mobile shoppers
14 May 2012
Gavin Sugden of Ipsos MediaCT in his latest blog for The Wall says the latest Ipsos/Yahoo research shows similarities between mobile and traditional media advertising.
Appy New Year
11 January 2013
In her latest blog Ines Nadal, Head of Trends and Futures, Ipsos ASI looks at how apps have changed the way we get fit, monitor our health and help us keep our new year’s resolutions.
Blinking red light and cute little buzz, where has my BlackBerry friend gone?
13 October 2011
Louise Brice of Ipsos ASI tells MediaWeek that according to our latest TechTracker, nearly 1 in 4 adults have had to go cold turkey during the BlackBerry outage.
Captains of Industry
13 March 2013
Ipsos MORI presents the 2012 results from the annual Captains of Industry study tapping into the opinions of Britain’s business leaders with a sophisticated infographic.
From the brick to slick – 40 years of the mobile phone
9 April 2013
In his new blog Tom Cross talks about the last 40 years of mobile phone evolution and what the future might bring.
Going public on the private screen
16 March 2012
The rise of the smartphone has coincided with the increased popularity, and normality, of social media usage. How are the two connected?
How much will mobile behaviour change with new superfast internet access?
6 December 2012
In her newest blog Mary Fitzpatrick talks about 4G and how it could change mobile behaviour.
If everyone else is going mobile, should you?
4 May 2012
In Campaign, Tara Beard-Knowland of Ipsos ASI writes that while its is arguable whether mobile is a bandwagon to jump on, it is effective if you have a clear goal and target audience.
iPad - the Apple of the business elite’s eye
3 August 2011
The iPad is the Apple of the global Business Elite's eye, while iPhone has made serious inroads into BlackBerry's dominance of the business smartphone market.
Ipsos MediaCT and Zokem launch M3
24 June 2011
Ipsos MediaCT and mobile measurement company Zokem team up to provide smartphone and tablet usage data to UK clients through M3.
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