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Why brands need a social media reality check 7 October 2011 Tara Beard-Knowland of Ipsos ASI writes for Campaign Magazine on the theories about the potentially exponential power of social media - and the reality check needed by brands and advertisers Why brands need a social media reality check
Why I'm glad that I'm not immune to the charms of advertising 6 December 2011 Tara Beard-Knowland of Ipsos ASI says in Campaign that advertising plays a crucial role in pumping money into the economy by creating desire. Why I'm glad that I'm not immune to the charms of advertising
Why managing your reputation is more vital than ever 19 September 2011 Reputation is a company's most important intangible commercial asset. So how do companies go about communicating what they stand for? Keith Glasspoole and Helen Lamb write in Campaign magazine Why managing your reputation is more vital than ever
Why seasonal advertising this year just doesn't have that X-Mas factor 20 December 2011 In Campaign magazine, Deborah McCrudden, COO of Ipsos ASI looks at the hits and misses of this year's Christmas ads. Why seasonal advertising this year just doesn't have that X-Mas factor
Wired for Sound 24 February 2012 Biometric research shows just how effective sound can be at driving engagement with ads, writes Louise Brice, director at Ipsos ASI. Wired for Sound
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