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Under the Influence
15 May 2013
Following our Influential Brands event, Ines Nadal in her latest Campaign Magazine blog looks at what makes a brand influential.
When celebrity endorsements go wrong
24 August 2011
With 27% of consumers saying they would consider ditching a product if the celebrity endorsing it misbehaves, Matt Williams looks at the potential damage to brands by scandalous celebs.
Which techniques are best for measuring emotional response?
02 November 2011
Keith Glasspoole comments on the benefits of biometrics in Marketing magazine.
Why brands need a social media reality check
7 October 2011
Tara Beard-Knowland of Ipsos ASI writes for Campaign Magazine on the theories about the potentially exponential power of social media - and the reality check needed by brands and advertisers
Why I'm glad that I'm not immune to the charms of advertising
6 December 2011
Tara Beard-Knowland of Ipsos ASI says in Campaign that advertising plays a crucial role in pumping money into the economy by creating desire.
Why managing your reputation is more vital than ever
19 September 2011
Reputation is a company's most important intangible commercial asset. So how do companies go about communicating what they stand for? Keith Glasspoole and Helen Lamb write in Campaign magazine
Why seasonal advertising this year just doesn't have that X-Mas factor
20 December 2011
In Campaign magazine, Deborah McCrudden, COO of Ipsos ASI looks at the hits and misses of this year's Christmas ads.
Wired for Sound
24 February 2012
Biometric research shows just how effective sound can be at driving engagement with ads, writes Louise Brice, director at Ipsos ASI.
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