Why brands need a social media reality check
7 October 2011
Tara Beard-Knowland of Ipsos ASI writes for Campaign Magazine on the theories about the potentially exponential power of social media - and the reality check needed by brands and advertisers

Why I'm glad that I'm not immune to the charms of advertising
6 December 2011
Tara Beard-Knowland of Ipsos ASI says in Campaign that advertising plays a crucial role in pumping money into the economy by creating desire.

Why seasonal advertising this year just doesn't have that X-Mas factor
20 December 2011
In Campaign magazine, Deborah McCrudden, COO of Ipsos ASI looks at the hits and misses of this year's Christmas ads.