Read the latest news and research findings from Ipsos MORI. Access media resources and information for journalists and programme makers.
The Sun and Voodoo Polls
A piece by Sir Robert Worcester on the problems with Voodoo polls.
The Tablet is a game changer
1 July 2011
John Carroll, from Ipsos MediaCT, on the recent Big Tablet Debate hosted by News International and Haymarket.
The ties that bind us all
14 May 2013
Ahead of tomorrow's Influential Brands event, Jon Weeks of Ipsos Marketing in his Marketing blog asks what makes brands successful and influential?
The Times Paywall
2 September 2010
Liz Landy, managing director of Ipsos MediaCT, gives her thoughts on The Times and Sunday Times paywall.
The Touchdowns and Fumbles of the 2010 Super Bowl Ads
13 April 2010
Ipsos ASI examines some of the highest profile Super Bowl ads of 2010 to get deeper insights into how, and why, they worked.
The US mid-term elections 2010
2 November 2010
Washington, DC - Ipsos North America's final national poll before the election shows the Republicans taking the House with 231 seats to the Democrats' 204 seats (53% to 47%).
The value of accurate forecasting
29 November 2012
An interesting approach to how improving company attitudes towards volume forecasting can make a contribution to the bottom line.
The Value of Biometrics
10 February 2012
Partnering biometrics and conventional research can increase our understanding of what makes powerful creative work, writes Keith Glasspoole of ASI in Brand Republic.
The Voice of Britain: 1969 - 2009
23 December 2009
As next year's election approaches, Ipsos MORI is now republishing on its website some long-forgotten polls from the run-up to the 1979 election.
The Voice of Britain: From our Archives (1)
22 March 2010
Ipsos MORI polls from 1978
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