Ipsos MediaCT UK has been recognised as the ‘Best Research Team – Research Supplier’ at the inaugural Media Research Group (MRG) Awards. The winners were announced at the Gala Dinner that concluded the MRG’s successful conference in Malta on Friday 5th November.
The ‘Best Research Team – Research Supplier’ award recognises the outstanding achievements of a team over the last two years. The judging criteria looked for evidence of research work that has impacted positively on an organisation’s media and advertising strategy, showing a tangible upturn in performance and results.
Ipsos MediaCT UK was presented the award acknowledging how the team utilised new technology and their latest research methodologies as well as their results, client and staff collaboration, financial results and budget management. The judging panel were particularly impressed with the thought leadership stance taken by the team and their willingness to share knowledge with the industry through marketing materials and regular seminars.
Neil Mortensen, MRG Co-chair and Chair of the judges, said: “Ipsos MediaCT UK fully deserved their award for ‘Best Research Team – Research Supplier’. Their submission demonstrated the breadth and depth of their work across all sectors of media research. Their commitment to the industry and to furthering research knowledge and best practice sets the bar very high indeed.”
The MRG Awards are the first to celebrate the unique achievements of the media research industry and were introduced to recognise the great work being produced throughout the sector.
Liz Landy, managing director, Ipsos MediaCT UK, said: “Innovation is at the heart of our business and our team is always looking to improve the great work that we produce for our clients. We are delighted to have won this award and such recognition will inspire us to even greater lengths in 2011.”
Ipsos MediaCT is the specialisation within Ipsos dedicated to serving clients in the converging Media, Content, Telecoms & Technology Industries. Areas of expertise include audience measurement, consumer insight, customer acquisition and retention, market sizing and new product development. Our global team combines rigorous research skills with a clear business focus to assist companies in maximizing their return on investment.
Ipsos MediaCT is part of the Ipsos Group, which has offices in 55 countries, employs more than 8,000 people and reported turnover of €943.7m in 2009.
The MRG, founded in 1964, represents media owners, agencies and research companies such as News International, EMAP, Channel 4, Starcom Mediavest, Universal McCann, MediaCom, GfK, Ipsos MORI and Nielsen. Our members provide the insight and intelligence that informs so much of what happens in the media industry – from content to programming, from platforms to advertising and the commercial decisions around charging for content and handling piracy that are changing the face of the industry. www.mrg.org.uk
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