Our Expertise

"We provide you with leading edge research solutions, balanced with insight into your local needs. "

We are unique in our ability to deliver a local service supported by a large, leading edge research organisation. The size and success of our global operation offers us, and you, access to a vast pool of experience to call upon to ensure we deliver research solutions that are tailored to your needs, but at the same time rely on tried and tested techniques. Our research capabilities extend across our specialisms in:

 
• Public sector in SOCIAL RESEARCH
• Customer and employee experiences in LOYALTY
• Advertising and brand communications in ASI
• Stakeholder perception and engagement in REPUTATION
• Consumer, retail & shopper MARKETING

We employ a range of qualitative and quantitative techniques in our research undertakings. These techniques are tailored to your sector and specialism. For example, in our qualitative research for Local Government, we undertake public consultations, deliberative events and citizens jury’s. Working together with our qualitative hothouse, we are able to offer experienced moderation and leading techniques that go beyond standard focus groups, employing innovative projective techniques suitable to your customer profile.

In our quantitative studies, we work with our research methods unit to offer innovative sampling solutions that enable you to access your target population, reach a representative sample and ensure the information gathered delivers statistical confidence capable of withstanding scrutiny.

Our survey methods include Telephone; Postal, Online and Face to Face. We offer omnibus studies through  Online panels, Face to Face and Telephone studies.

Other research techniques include: mystery shopping; accompanied visits and real-time information collection.