Research Techniques

We offer the full range of qualitative and quantitative research methodologies, all stringent, high quality and externally audited. Further information on our research techniques can be found below.

We're always happy to provide advice on research methodologies. Please click here for more information.

Face to face surveys

We have one of the largest face-to-face field force teams in the country. Every day, thousands of people are interviewed in person by our experienced team of interviewers.

Telephone surveys

Ipsos MORI has one of the largest custom built, in-house telephone operations in the UK. We conducted almost 1 million interviews in 2008 alone from our CATI call centres operating out of London and Edinburgh.

Online and mobile research

Online and mobile research has developed incredibly quickly over the past decade and Ipsos MORI, in partnership with our clients, has been at the forefront of innovation in this area.

Evaluations

The need to demonstrate the effectiveness of policies and initiatives mean that an increasing proportion of social research projects are evaluations. Ipsos MORI Scotland has a vast experience of conducting formative and summative evaluations, utilising a range of qualitative and quantitative methods.

Qualitative research

Our team are all specialists in qualitative methods and we are proud that our creative and original research helps drive the social and policy agenda and helps our clients make better decisions.

Cognitive Testing

Cognitive testing allows an investigation into the way people understand, mentally process and respond to a survey question to explore whether the question, response options and accompanying instructions are interpreted in the way intended.