Online surveys

Online surveys are the most commonly used form of digital research and can provide a quick and cost-effective alternative to postal, face-to-face and telephone methodologies. We have developed considerable experience and expertise in conducting online surveys, particularly in employee and stakeholder research.

Online surveys are quick and convenient for respondents to complete, making them ideal for surveying busy and hard-to-reach audiences. The look of the survey is designed to be as appealing and user-friendly as possible and can incorporate logos and other client branding if required. Online surveys also offer the opportunity to incorporate picture, video and audio files into the survey, as well as the ability to view results in real-time.

We have conducted online surveys on behalf of the Scottish Government, the Welsh Assembly Government, City of Edinburgh Council and the Scottish Funding Council, among other clients.

Targeted Surveys
The most common way to invite respondents to participate in online surveys is through an email. We can draw samples from a client-supplied database, or from our quality online panels. Potential respondents can be sent an email containing their own unique link to the survey, allowing them to complete it at their own pace.

Pop-Up Surveys
Pop-ups are an ideal way of intercepting website visitors. Our pop-up surveys are designed to minimise the annoyance factor caused to the potential respondent. This is done by moving the pop-up to a less prominent position after the initial point of impact. Our pop-ups avoid standard pop-up blockers, so increasing the number of people who can see the survey and boost response rates.