Approach Newsletter - Winter 2011

Welcome to the Winter 2011 edition of Approach – the newsletter from the social research team at Ipsos MORI Scotland. The newsletter aims to provide an insight into new research methods and ideas, as well as taking a fresh look at more established ones.

In our last edition, we outlined our work to develop local area indicators using data from the Government's large scale social surveys. In this edition we report on our most recent forays in this area, drawing on child poverty data for Scotland. There's also an article on carrying out staff surveys in tough economic times and a review of David McCandless' book Information is Beautiful to inspire you!

As always, do get in touch if you would like to offer feedback or suggest topics for inclusion in future editions of Approach (email Sara Davidson or call Sara on 0131 226 8673). In the meantime, a very merry Christmas and happy new year from everyone in the Ipsos MORI Scotland team!

Small Area Estimates II: Child Poverty Data

In our last newsletter we outlined recent work developing local area indicators using data from the Government's large scale social surveys but there is also an increasing amount of data being published at local area level.

Staff anxiety - can't see the wood for the trees

If you are running a staff survey, can you still identify the key concerns for staff amongst low morale and fears of redundancy?

Book review: 'Information is Beautiful'

In this article we review Information is Beautiful by David McCandless and consider whether any lessons can be gleaned for the presentation of research findings.

Latest news

Latest news from Ipsos MORI Scotland including details of our twitter account and the publication of our latest edition of Understanding Society.

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Ipsos MORI Scotland
4 Wemyss Place
Edinburgh
EH3 6DH
Tel: +44 (0)131 220 5699

Steven Hope
Managing Director
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The Scottish Public Opinion Monitor is a quarterly telephone omnibus offering you access to a high quality, cost-effective survey of 1,000 adults across Scotland.

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