Welcome to the Summer 2011 edition of Approach – the newsletter from the social research team at Ipsos MORI Scotland. The newsletter aims to provide an insight into new research methods and ideas, as well as taking a fresh look at more established ones. We hope that you continue to find Approach an informative and useful source of news, thoughts and comments.
In this edition we bring you three articles, addressing three very different issues. The challenge of ensuring that qualitative research does not fall down at the analysis and reporting stage is addressed in Top Tips for Effective Qualitative Reporting. Small Area Estimates discusses a how large national datasets can be modelled to small neighbourhoods. Finally, Social Listening is our guide to a new and innovative way of researching online discussions on social media.
If you would like to offer feedback or suggest topics that you would like to see covered in future editions of Approach, please email Sara Davidson or call Sara on 0131 226 8673.