Survey content

The survey is run on a syndicated basis, meaning the cost of the survey is shared by participating clients. Therefore, it is more cost-effective than would be a single client, ad-hoc survey of MSPs.

The full survey comprises:

Background questions (common questions shared by clients)

• How to develop and maintain relations with MSPs
• How MSPs form their opinions of organisations
• Prospects for the Scottish economy
• Perceptions of the most important issues facing Scottish business and industry
• Issues most commonly raised by constituents
• Press, TV and other media consumption
• Use of social media

Core questions (common questions but clients' own results are confidential)

• Sector perspectives: trends in knowledge of and attitudes towards key sectors
• Familiarity, favourability and advocacy of your organisation
• Reasons MSPs speak highly/critically of your organisation
• Ratings of your organisation on key aspects of performance

Client-specific questions

• Your choice of ad hoc questions

Example questions are provided in the 2013 MSPs Survey brochure