The Scottish Public Opinion Monitor collects data and tracks perceptions on a number of key political and economic indicators. The following pages provide access to the latest data and links to previously published articles.
We measure voting intention for Holyrood elections and track perceptions of the party leaders. The Scottish Public Opinion Monitor was recognised for being the most accurate poll ahead of the 2011 Scottish Parliament elections.
We measure attitudes towards issues at the top of the political and social agenda.
Economic optimism has been recognised as a key indicator of how the economy is likely to perform in the coming months.
Ipsos MORI previously MORI has been tracking attitudes towards Scottish independence and devolution for over 35 years.
Ipsos MORI Scotland 4 Wemyss Place Edinburgh EH3 6DH Tel: +44 (0)131 220 5699
Mark Diffley Research Director Email 0131 240 3269 Christopher McLean Research Executive Email 0131 240 3264
The variety of research we conduct provides us with a unique insight into many aspects of life in Scotland. A selection of our latest publications and articles can be found in this section.