Scottish Public Opinion Monitor

Voting intention and perceptions of party leaders

The Scottish Public Opinion Monitor measures voting intention Holyrood and Westminster elections and tracks changes over time.

Our poll in February 2011 was the first to recognise the shift in voting intention among Scots towards the SNP ahead of the Scottish Parliament elections. This was followed by our poll in April 2011, which provided the first indication that the SNP were likely to win the election by a substantial margin.

Our most recent poll in February 2013 found support for the SNP at 43%, up 3 points since October, with Labour on 35%, no change since October.

Voting intention for the constituency element of a Scottish Parliament election

Scottish Parliament Voting Intention February 2013
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Perceptions of the party leaders is one of the key indicators of political success. Few parties win elections with unpopular leaders. The Scottish Public Opinion Monitor tracks satisfaction with the performance of the main party leaders at Holyrood.

Satisfaction with party leaders

Perceptions of leaders February 2013

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Ipsos MORI Scotland
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Edinburgh
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Tel: +44 (0)131 220 5699

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Mark Diffley, Research Director  Mark Diffley
  Research Director
  Email
  0131 240 3269
  Mark Diffley LinkedIn profile Mark Diffley Twitter page

Christopher McLean, Senior Research Executive  Christopher McLean
  Research Executive
  Email
  0131 240 3264
  Christopher McLean LinkedIn profileChristopher McLean's Twitter page

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Thought Pieces



Salmond remains the Scottish Yes campaign’s biggest asset Mark Diffley writes for the New Statesman. 

Green shoots of a red revival in Scotland Scottish Labour's polling performance has improved under new leader Johann Lamont.

Salmond has Labour in a zugzwang Chris Mclean asks, should the Scottish Labour Party campaign for devolution max in an attempt to with the Scottish electorate, or oppose the SNP and independence outright?

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Our Latest Thinking

Our Latest Thinking

The variety of research we conduct provides us with a unique insight into many aspects of life in Scotland. A selection of our latest publications and articles can be found in this section.

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