Stakeholder & Employee Research
While your organisation tackles the implications of slow growth and economic uncertainty, there will be inevitable concern among those with a vested interest in its long-term viability and success. Maintaining communications and good relations with your employees and stakeholders is essential.
For over 40 years, Ipsos MORI has conducted research among audiences that have an influence our clients’ ability to operate. We have worked hard to establish our own reputation, so we can access the UK’s most influential people. With our office in Edinburgh, we are in a good position to provide authoritative, independent assessments of the views and attitudes of your employees and key stakeholders in Scotland.
For more information, please contact Christopher McLean on 0131 220 5699.
We conduct annual stakeholder surveys with MPs, MSPs, Scottish and UK captains of industry, and sector journalists. In addition, we regularly conduct ad hoc surveys among senior civil servants, non-governmental organisations, charities, academics and business opinion leaders.
Ipsos MORI’s Reputation Centre has assembled some of Europe’s most senior corporate communicators to form the Reputation Council. The Council consists of senior communicators drawn from a range of blue chip organisations operating across Europe. It brings unparalleled levels of communications expertise, and through our regular feedback sessions provides insight on a wide range of reputation issues both within the corporate environment and in the wider world.
We are Scotland’s leading provider of employee research. We offer experience of over 500 employee surveys and an understanding of the context in which our clients operate - drawing upon our wider research in sectors such as central and local government, general public attitudes, tourism and leisure, and education.
- Online and paper staff surveys
- ‘Dip test’ surveys to test opinion on specific issues
- Results interpretation and recommendations
- Illustrative reporting for dissemination to staff
- Analytical techniques to determine underlying drivers of job satisfaction and engagement
- Training in understanding staff survey results
- Action planning with staff
- Training of managers in building action plans
Current Stakeholder Research Projects
Scottish Corporate Reputation Survey
Ipsos MORI interview 300 senior business decision makers of large and medium sized business across Scotland in September and October. The purpose of the survey is to help professional service firms assess their reputation and the drivers of strong business relations with current and potential clients. It will measure clients’ reputation against that of their competitors, assess perceived strengths and weaknesses of their organisation and outline the criteria important to senior decision makers when choosing a professional service firm.
View our Scottish Corporate Reputation Survey page for more information
Members of the Scottish Parliament Survey
The primary aim of the survey each autumn is to assist those in Public Affairs with feedback on what MSPs are looking for from organisations, the criteria important to them in making a judgment about organisations and their current perceptions of key organisations in Scotland. As well as assessing reputation, we ask questions that help clients identify how best to spend valuable time and resources when communicating with Members of the Scottish Parliament.
View our MSPs Survey page for more information