Survey content
The survey is run on a syndicated basis, meaning the cost of the survey is shared by participating clients. Therefore, it is more cost-effective than would be a single client, ad-hoc survey of MSPs.
The full survey comprises:
- Background questions: the results of which are shared by all participating clients
- Core questions: clients can buy as many of these as they wish. Results are confidential
- Client-specific questions: again, the resulting data are confidential
Background questions
These questions focus on:
- How to develop and maintain relations with MSPs
- How MSPs form their opinions of organisations
- Prospects for the Scottish economy
- Perceptions of the most important issues facing Scottish business and industry
- Issues most commonly raised by constituents
- Press, TV and other media consumption
Core questions
- Sector perspectives: trends in knowledge of and attitudes towards key sectors
- Organisational perspectives: a) trends in knowledge, attitudes and advocacy towards your organisation b) reasons MSPs speak highly/critically of your organisation, and ratings of your organisation on key aspects of performance
Client-specific questions
These can focus on any issues that are particularly affecting, or of interest to, you