Key Members of our Global Omnibus Team
Tony Harper – Managing Director, Observer
Tony joined Ipsos in 1994 after graduating from Queen Mary College. Tony has worked in a variety of different roles including Media, Loyalty and Marketing, before focusing on developing our Global Data Collection services. In 2008 he became Head of Ipsos' Direct Services Division (now Observer).
Peter Cooper, Research Director
Peter has been with Ipsos MORI since 1992 working on various bespoke consumer and B2B projects before joining Capibus in 1997. During this time, he has worked across a variety of different research topics covering media, consumer, finance, social and business issues for both the public and private sectors. Peter's diverse knowledge covers both international and domestic markets (large bespoke questionnaires or regular tracking projects) and has extensive experience of all omnibus methods available (CAPI/CATI/CAWI/PAPI).
Sarah Shepherd, Research Director
Sarah joined the Omnibus team as an Associate Director at the beginning of 2011. She has more than 20 years experience in Research and Operational Management. Sarah has expertise and experience working for a wide range of Commercial and Public Sector clients.
Linda Joseph, Quality Manager
Linda joined the company initially as a senior research executive in 1978, founding the Consumer/FMCG department. She then rejoined in 1993, helping to establish the omnibus department. She works in the Ipsos Global Omnibus Services department. Her current role in the team is twofold - as a Research Manager and as the Quality Manager.
Judith Ryall, Research Manager
Jude has over 10 years market research experience gained previously at other multi-national research agencies following an earlier career as a Qualified General Nurse. She has extensive experience running GB & International syndicated projects using a variety of methodologies. Jude works primarily on Global Omnibus projects
Michael Sutton, Research Manager
Michael joined the Observer team in 2012. He has a number of years experience working in both Omnibus and ad hoc research, running large projects for major clients both domestically and internationally. In his current role he works across both the Omnibus and Field & Tab teams. He initially honed his research skills working on cost of living indices after graduation. Michael attended Sheffield University where he obtained a BA (Hons) in Modern History.
Dan Marshall, Senior Research Executive
Dan has worked within the Market Research industry since leaving Oxford Brookes University in 2004 with a Bachelors degree in European Business. Dan has been with the Omnibus team since 2009 working mainly on Capibus.
Laurence Smith-Dixon, Research Executive
Laurence joined Ipsos in 2011 as a research executive, having graduated from Bournemouth University with a BA (Hons) in Finance. Laurence spent a year with TNS-RI as a placement student working on FMCG and retail trackers taking on a number of different roles, including the management of fieldwork and all aspects of the data collection process. Laurence is now a member of the Omnibus team working mainly on Capibus.
Tom Magill, Research Executive
Tom joined the Omnibus team in October 2011, having spent a year working as a telephone interviewer for various organisations including Ipsos MORI. Tom graduated from Liverpool John Moore’s university in July 2010 with a BA (Hons) in International Journalism, with a specific background in International Relations and Radio.