Young People Omnibus
Survey of secondary school pupils in England and Wales
Every year Ipsos MORI runs the only school-based omnibus study devoted exclusively to exploring the views, experiences and aspirations of a large and representative sample of young people aged 11-16. The survey is extremely cost-effective because it is run on an omnibus basis, whereby administrative costs are shared, but clients can ask customised confidential questions.
What do young people think about...?
- health issues
- modern technology
- family/relationship issues
- life
- school
- becoming an adult
- how the country is run
- careers
- crime and policing
- leisure
- media
Who do we interview?
We interview around 2,500 young people, aged 11-16 years, in approximately 125 schools. The sample is designed to be representative of all secondary and middle schools in the state sector that deliver education to curriculum years 7-11 in England an Wales. However, there is room for flexibility: For example, previous Young People Omnibus surveys were conducted concurrently due to client demand. Thus we interviewed around 5,000 pupils in approximatively 250 schools. This gave clients a large overall sample from which to conduct robust sub-group analysis, e.g. by gender, region and ethnicity.
Timing and costs
Interviewing for the next Young People Omnibus will take place in schools in Spring term 2012, with topline results available at the end of April 2012. The deadline for participation is November 2011.
| Task |
Date |
Deadline for participation
(including agreement on number of questions) |
4 November 2011 |
| Finalise questionnaire |
28 November 2011 |
| Fieldwork |
9 January - 3 April 2011 |
| Topline results available |
30 April 2012 |
| Reporting |
21 May 2012 |
There is no entry fee to take part in the survey - you simply pay a cost for each question you ask. The price of a single question starts at £975 + VAT, depending on its complexity and scope. These costs cover all questionnaire design, fieldwork, summary reporting and the provision of computer tables. Other outputs, including a presentation of the results, SPSS data, or additional analysis can be provided at an additional cost. .
Comments from recent Young People Omnibus Clients
"They have a good knowledge of our organisation and its aims which informs their comments on our draft questions and makes the job a lot easier from our end. They are very flexible."
"Gaining the views of a reliable sample of schoolchildren can be fraught with problems, but adding specific questions to the Young Person's Omnibus proved a useful, and hassle-free, way to get the information we needed for our report. The Ipsos MORI team were great at keeping in regular touch with us."
"A good understanding of the world of education - much more so than any other 'non-educational' research organisations."
For more information, please contact Nick Pettigrew on 020 7347 3000.