Qualitative Research | Hothouse
Ipsos MORI are the largest qualitative resource in the UK, with 100 trained qualitative researchers, turnover near £15m, and expertise in all six areas of specialism of Ipsos (Advertising, Marketing, Media, Loyalty, Social and Reputation research).
Our centre of excellence for qualitative research and creative thinking is the Hothouse - a boutique qualitative research agency within Ipsos MORI.
The Hothouse is unique in its understanding of both the public sector and the private sector. No other agency knows the consumer and the citizen so well. We understand how the two are different and how they are the same, where the threads of attitude and behaviour interlink, and why.