Research & Publications

Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce numerous polls, reports and thought pieces which review our research and thinking on a broad range of topics. Our Research Archive and Publications Archive present the latest research conducted by our dedicated market researchers. Our long term political and social trends, collected over the last 30+ years, are unrivalled amongst polling organisations.

Recent Research

Three in five milk buyers say they would never buy milk produced in large indoor dairies
1 September 2010
The results of a recent Ipsos MORI survey, commissioned by the World Society for the Protection of Animals (WSPA) show that three in five (61%) adults across Great Britain who buy milk say they would never buy it produced in large-scale indoor dairy sheds. Three in five milk buyers say they would never buy milk produced in large indoor dairies

Optimism in the Scottish and UK economies falls
27 August 2010
Scottish people are deeply concerned about economic prospects for Scotland and the UK, according to Ipsos MORI's latest Scottish Public Opinion Monitor. Optimism in the Scottish and UK economies falls

Parenting in Scotland
27 August 2010
Ipsos MORI was commissioned by Parenting Across Scotland to undertake a national survey of parents. The survey explored parents’ experiences and views of a range of parenting issues, such as childcare and family spending. Parenting in Scotland

Recent Publications

Food and Beverages Rival Vitamins and Supplements for Consumer Interest in Health & Wellness Products
16 August 2010
Consumer interest in food and beverages that offer better digestive health, increased energy, weight loss, and healthy blood sugar levels is greater than or similar to interest in vitamins and supplements that provide the same health and wellness benefits. This is the latest finding from a global study conducted by Ipsos Marketing, Consumer Goods. Food and Beverages Rival Vitamins and Supplements for Consumer Interest in Health & Wellness Products

Youth Aspirations in London
2 August 2010
London Councils commissioned Ipsos MORI to undertake qualitative and quantitative research with Key Stage 4 pupils (aged 14-16) to investigate aspirations in young people. The research finds that most young people are optimistic about their future; more than four in five (82%) pupils say that they feel positive about their future after Year 11. Youth Aspirations in London

The Rise and Rise of Digital Music
28 July 2010
This Thought Piece explores how the music industry brought about this change, whether it spells an end to piracy and its impact on the physical retailer. Furthermore what, if any, lessons can other providers of digital content learn from the experience of the music sector? The Rise and Rise of Digital Music

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Read Sir Robert Worcester's political analysis. 

 

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Public demand for a children’s radio network

Latest PollBritain's publicly funded radio should provide a network for children, a new Ipsos MORI poll has revealed.

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Ipsos MORI Publications Policy

Ipsos MORI has a strong track record, going back more 40 years, in making full details available of our published work to all interested parties. To this end, strict procedures in place relating to this published work.

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