Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce numerous polls, reports and thought pieces which review our research and thinking on a broad range of topics. Our Research Archive and Publications Archive present the latest research conducted by our dedicated market researchers. Our long term political and social trends, collected over the last 30+ years, are unrivalled amongst polling organisations.
Oncology: the Disease, the Dynamics & the Difficulties of Global Market Research
15 April 2014
Using data from Ipsos Healthcare's Global Oncology Monitor, together with secondary research and extensive experience, this paper offers an introduction to the highly complex disease area of oncology. It also highlights some of the distinct challenges of marketing or conducting marketing research for oncology products globally, helping marketing professionals to avoid common pitfalls.