Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce many reports and thought pieces which review our research and thinking across a broad range of topics.
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Advertiser Funded Programming
7 March 2014
Ipsos MediaCT investigates how viewers respond to companies funding programs and at what point they deem the influence that the company gains as unacceptable.
Ipsos MORI submission to Lyons Housing Review
3 March 2014
On behalf of the Labour Party, the Lyons Housing Review has been “asked to draw up a road map” for housing and planning policies to deliver more new homes for Britain. Ipsos MORI’s submission presents and reproduces the blogs and polls we have prepared in the past two years.
Review of the siting process for a Geological Disposal Facility
27 February 2014
As part of the Managing Radioactive Waste Safely policy, DECC is currently revising the Geological Disposal Facility (GDF) siting process. This report explores the public’s attitudes to the proposed revised process. The report presents findings from a number of reconvened public dialogue workshops held with the public in November and December 2013. These workshops formed part of a wider consultation and engagement programme around the revised GDF siting process.
Thinking Reputation - February 2014
5 February 2014
Welcome to Thinking Reputation – including news, views and updates on our latest research findings, from Ipsos MORI’s Reputation Centre.
Point of View: Facing the Music of Big Data
21 January 2014
In this white paper, Ipsos explores the role of Market Research in Big Data and demonstrates how Big Data is not nearly as new and scary as it appears. The paper includes a range of Big Data case studies demonstrating the innovative work we’ve been conducting for clients as diverse as Google and HMRC.
Neuroscience: Uncovering hidden truths
20 January 2014
Often, we aren’t aware of the real motivations behind our actions. Ipsos ASI shows how Neuroscience can help you understand the non-conscious, emotional response which drives our reactions to brands and advertising.
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