Ipsos MORI Publications

Food and Beverages Rival Vitamins and Supplements for Consumer Interest in Health & Wellness Products
16 August 2010
Consumer interest in food and beverages that offer better digestive health, increased energy, weight loss, and healthy blood sugar levels is greater than or similar to interest in vitamins and supplements that provide the same health and wellness benefits. This is the latest finding from a global study conducted by Ipsos Marketing, Consumer Goods.

Youth Aspirations in London
2 August 2010
London Councils commissioned Ipsos MORI to undertake qualitative and quantitative research with Key Stage 4 pupils (aged 14-16) to investigate aspirations in young people. The research finds that most young people are optimistic about their future; more than four in five (82%) pupils say that they feel positive about their future after Year 11.

The Rise and Rise of Digital Music
28 July 2010
This Thought Piece explores how the music industry brought about this change, whether it spells an end to piracy and its impact on the physical retailer. Furthermore what, if any, lessons can other providers of digital content learn from the experience of the music sector?

Public trust and confidence in charities
20 July 2010
A recent survey conducted by Ipsos MORI on behalf of the Charity Commission finds that although overall trust and confidence in charities remains in line with 2008, the proportion of people reporting high levels of trust and confidence in charities has increased from 36% to 41%.

Reputation Council Insight and Ideas
15 July 2010
The Reputation Council's mission is to increase understanding of the issues and challenges facing communicators in the corporate environment, as well as capturing an expert view on key trends, issues and events in the wider world.

Disruptive Markets - Navigating the Future
July 2010
Ipsos MORI: Summer Business Review: A look across Ipsos MORI research in first half of 2010.

Understanding Society - Summer 2010
Summer 2010
The newsletter deals with key themes - public opinion on the role of government and the Big Society, how to deliver more for less through innovation, more involvemnet from charities and individual behaviour change, and how we engage the public in these difficult decisions.

Tough Decisions: Our top ten tips on priority-setting with the public
24 June 2010
This briefing draws on the lessons we have learned from designing and delivering research and consultation exercises to help clients set budgetary priorities.

United Breaks Guitars - The Rise of the Prosumer
23 June 2010
The paper, entitled “United Break Guitars: The Rise of the Pro-Sumer”, focused on drawing learnings from the consumer world into that of the pharmaceutical industry and in particular how the advent of Web 2.0 has provided consumers and patients (who in reality is the same person) with a much wider platform to collect and also disseminate information.

Bite Sized Thought Piece: Weighting Online Surveys
17 June 2010
What is wrong with online samples? Ipsos MediaCT investigate.