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Ipsos MORI Publications

Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce many reports and thought pieces which review our research and thinking across a  broad range of topics.

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Better Measurement for Stronger Brands 13 July 2012 When we combine market effects with attitudinal measures, we can build stronger brand relationships and more importantly, achieve a better business result. Better Measurement for Stronger Brands
Children’s Well-being in UK, Sweden and Spain: 14 September 2011 Status technology and clothing brands play a significant role in creating or reinforcing social divisions amongst children between the ‘haves’ and the ‘have-nots’, according to a new report by Ipsos MORI for UNICEF UK. Children’s Well-being in UK, Sweden and Spain:
How to Navigate the Celebrity Endorsement Minefield 8 February 2011 It is a common strategy for advertisers to imbue their brand with the magic of celebrity, but 2010 was a year full of cautionary tales in this area. What are the lessons for advertisers? Keith Glasspoole explains. How to Navigate the Celebrity Endorsement Minefield
Influential Brands Event Presentation 15 May 2013 Gareth Jones presents the findings from the Influential Brands study. Showcasing the most influential UK and global brands from 2012. Influential Brands Event Presentation
Ipsos Marketing - Global Consumer Views 28 April 2010 Ipsos Marketing study: At least 80% of global consumers indicated that store brands are the same as or better than national brands on many dimensions. Ipsos Marketing - Global Consumer Views
Knowledge Transfer 12 November 2009 Times are tough. Resources are tight. In this economy, marketers are under increasing pressure to do more with less. Scrutinizing your advertising—and advertising research budget—invariably leads to discussions around multinational ad transferability. Before you make a decision to extend or adjust, consider these strategies to ensure that transferability isn’t just possible –but probable. Knowledge Transfer
Leveraging the potential for 'word of mouth' and 'word of mouse' 17 December 2012 How to make Re-transmission work for a brand, including examples from the 2012 Super Bowl. Leveraging the potential for 'word of mouth' and 'word of mouse'
Moods, Minds and Motivations 1 April 2005 A regular newsletter from Ipsos Ideas Moods, Minds and Motivations
Reputation Council Insight and Ideas June 2010 15 July 2010 The Reputation Council's mission is to increase understanding of the issues and challenges facing communicators in the corporate environment, as well as capturing an expert view on key trends, issues and events in the wider world. Reputation Council Insight and Ideas June 2010
Social Media Insights 28 February 2012 The rise of Social Media has led to a fundamental change in the way brands communicate with consumers. It is no longer a one-way exchange but a dialogue, in which the power of the consumer must be respected, and appropriately managed. Social Media Insights
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