Ipsos MORI Publications

Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce many reports and thought pieces which review our research and thinking across a  broad range of topics.

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How to Navigate the Celebrity Endorsement MinefieldHow to Navigate the Celebrity Endorsement Minefield
8 February 2011
It is a common strategy for advertisers to imbue their brand with the magic of celebrity, but 2010 was a year full of cautionary tales in this area. What are the lessons for advertisers? Keith Glasspoole explains. How to Navigate the Celebrity Endorsement Minefield

The wrong celeb may kill your brand before it's lived...The wrong celeb may kill your brand before it's lived...
19 March 2009
This article reviews a few recent advertising campaigns featuring celebrities. It then gives recommendations and alternatives to make effective ads. The wrong celeb may kill your brand before it's lived...

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