Ipsos MORI Publications

New method for DNA collection from children
15 April 2013
New methods of collecting DNA using saliva samples could help enhance cohort datasets with valuable biological information, a new Ipsos MORI study suggests.

Making Sense... of Motherhood
12 March 2013
In this edition of the Ipsos Marketing newsletter, we bring you a collection of thought pieces on motherhood and how understanding this life changing moment is a key opportunity for brands and for business.

Childcare and early years survey of parents: 2011
31 January 2013
This survey, funded by the Department for Education and carried out by Ipsos MORI, aims to provide information to help monitor the progress of policies in the area of childcare and early years provision.

Public perceptions of harm and offence in UK advertising
31 July 2012
The ASA commissioned Ipsos MORI to conduct research into the public's views on what is harmful or offensive in UK advertising.

Childcare and early years survey of parents 2010
28 June 2012
Ipsos MORI has published the findings from the latest Childcare and Early Years Survey of Parents, which provides salient, up-to-date information on parents’ use of childcare and early years provision, and their views and experiences.

Exploring the flexibility of the free entitlement to early education
28 June 2012
Ipsos MORI’s latest research for the Department for Education explores how take-up of the free entitlement to early education could be increased and how the delivery of the free entitlement could be made more flexible.

Children’s Well-being in UK, Sweden and Spain:
14 September 2011
Status technology and clothing brands play a significant role in creating or reinforcing social divisions amongst children between the ‘haves’ and the ‘have-nots’, according to a new report by Ipsos MORI for UNICEF UK.

Examining the Safety of Children Online Across Europe
21 October 2010
The EU Kids Online Project based at the London School of Economics and Political Science launch their report today detailing new and important evidence about children’s exposure to and experience of risks on the internet. The report is based on a survey conducted by Ipsos among over 23,000 children and parents across Europe.

Youth Aspirations in London
2 August 2010
London Councils commissioned Ipsos MORI to undertake qualitative and quantitative research with Key Stage 4 pupils (aged 14-16) to investigate aspirations in young people. The research finds that most young people are optimistic about their future; more than four in five (82%) pupils say that they feel positive about their future after Year 11.

The London 2012 Olympic Games and Paralympic Games
31 July 2008
A set of strategic objectives has been drawn up and agreed across Government to enable the UK to host an inspirational, safe and inclusive London 2012 Olympic Games & Paralympic Games, and to deliver a sustainable legacy for London and the UK.